A Reflection on Transformation 🦋

It started with spit-up, no sleep, and a zipper that wouldn’t work.
A moment every mom knows: standing in front of the mirror, trying to nurse a baby, juggle a toddler, and somehow live a new life in a body that doesn’t quite feel like yours anymore.

Necessity is the mother of invention.
And motherhood? It creates a lot of necessity.

That’s how We Are Amma began.

From Mesh Underwear to Motherhood Magic

Back in 2017, just two weeks postpartum , I found myself in the thick of it—tired, leaking, overwhelmed, and unsure of how to get dressed for the day, let alone for breastfeeding in public. What I craved wasn’t just function—I wanted to feel like me again. Nothing felt right, too frumpy, too PJ-like and none of my pre-baby wardrobe worked for breastfeeding. 

2019: When we shipped out the very first Cocoons, it wasn’t just about launching a product. It was about creating a moment of ease in a season that rarely offers it. The Cocoon™ was our first answer to a simple but overlooked question:
“Can I feed my baby without sacrificing my sense of self?”

I wanted to feed with ease anywhere - whether on a zoom or a dinner out with friends - I wanted choices that I could make in that moment. 

What the Cocoon Really Means

We named it the Cocoon™ to honor the transformation that happens when you become a mama.

Just like the quiet magic that happens inside an actual cocoon, those early feeds—often in the dark, in the car, at the café, anywhere—are a sacred space between mother and baby. They’re soft, raw, unfiltered. And powerful.

Your stories remind us of that every day.

Like Cocoon mama Carli N., who shared that her Cocoon made her feel “safe, confident and comfortable.” That’s the space where transformation takes place. And that’s what we continue to design for.

5 Years Later—What We’ve Built Together

Today, Amma HQ lives in downtown Ojai, where our team of mamas lovingly pack each order and still have time to pick up their kids from school. We built a brand where balance and self-care are non-negotiable—and you and mamas like you make that possible.

We now offer a growing collection of wardrobe essentials designed for the 4th trimester and beyond—like the Illusion Dress and the Mirage Jumpsuit. Every piece is created with one mission: to help you feel more like you, even when your whole world is changing.

f you're in the season of round-the-clock feedings unpredictable naps, and trying to feel good in your new life - start here: 👉 Best Sellers

Thank you, Mama.
For believing in our vision.
For trusting us to walk beside you in this sacred, messy, beautiful chapter.

With love,
Satya
Founder, We Are Amma