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Feed and Feel

Beautiful Everyday.

Feed and Feel

Beautiful Everyday.

Person in a black top adjusting buttons, sitting against a white curtain.

If you're done with...

Staring at your closet wishing you had something that works

Wasting money on nursing clothes that don't flatter your postpartum body

Struggling with snaps, buttons and complicated panels

INTRODUCING THE ILLUSION NURSING DRESS

Fits, Flatters & Stretches Like Magic

✔️ Nurse Easily Every Time

✔️ Flatters Your Changing PP Body

✔️ Feel Put Together

✔️ Pockets!

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How The Illusion Dress Transforms Your Day

The

'No' List

For the Illusion Dress, we began with a 'No List'—features we knew we had to eliminate.

No Bulky Crossover Panels

No Restrictive Waistbands

No Small Slits To Manuever

No Boring, Basic Dress

No Sacrificing Style & Function

No Endless Snaps

No Tiny Buttons

No Zippers

No Pajama-Like Fabric

No 'Maternity Wear'

No “Nursing-Only” Vibes

89%

of surveyed mamas say their nursing clothing isn't cutting it.

98%

report wanting better clothing options that are stylish and nursing friendly.

Why The Illusion Dress Wins Every Time

Looks Like Everyday Clothing

Easy, Effortless Nursing Access

Designed To Flatter Postpartum Bodies

Style Beyond Nursing

Wear With Or Without Baby

The Illusion Dress

✅ Nobody would ever guess it’s for nursing

✅ One-handed, pull-down nursing access

✅ Our EverStretch™ bodice adapts to your evolving PP shape

✅ Wear for years after weaning

✅ Designed to be a wardrobe staple

Other Nursing Dresses

❌ Obviously maternity wear

❌ Snaps, zippers & panels

❌ Looks like pajamas

❌ Only wearable while nursing

❌ Only wearable when nursing

Illusion Dress - Cornflower

$137

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Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower

Quick Size Guide

Size:

Finally, a nursing dress you’ll keep wearing.

COOL & COMFORTABLE

"The best nursing/pumping-friendly dress I have found so far, by any brand! it feels "cool" and is extremely comfortable. It's modest without being boring."

ELISE CAPRON

EASY RETURNS + EXCHANGES

30-DAY MONEY BACK GUARANTEE

SHIPS IN 48 HOURS

ORDER BY 11AM PST

PRODUCT DESCRIPTION

SIZE & FIT

CARE GUIDE

SHIPPING & RETURNS

Slide 1 of 10
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower
Illusion Dress - Cornflower

$137

Quick Size Guide

Finally, a nursing dress you’ll keep wearing.

Size:

COOL & COMFORTABLE

"The best nursing/pumping-friendly dress I have found so far, by any brand! it feels "cool" and is extremely comfortable. It's modest without being boring."

ELISE CAPRON

EASY RETURNS + EXCHANGES

30-DAY MONEY BACK GUARANTEE

SHIPS IN 48 HOURS

ORDER BY 11AM PST

PRODUCT DESCRIPTION

SIZE & FIT

CARE GUIDE

SHIPPING & RETURNS

Frequently Asked Questions

When you flourish, your family thrives, and that transforms the world.

Our mission is to empower mamas, by designing products that support you and help you feel good.